Harrison, this page is everything in one place: the deal, the road from payment to your first closed jobs, every resource we've built for you, and what each of us owes the other. You are client number one of an agency run by a 14-agent system. Your result becomes our first public proof. That is exactly why your price is what it is, and it is the only time this price will ever exist.
Most agencies hide standard pricing so the discount feels bigger than it is. We do the opposite. Here is exactly what the system costs everyone after you, straight from our live Stripe catalog, and exactly what it costs you.
The structure: your $4,000 covers the build and your first 4 closed jobs from leads we generate. From the 5th closed job onward, a flat $500 per closed job. SBV-sourced leads only. Your own referrals and repeat customers never count. "Closed" means a signed, contracted job, not a quote or estimate. Every lead is tracked in your portal funnel from lead to booked to showed to closed, and the count is reconciled with you every month, with a dispute window. You only ever pay this after you've already been paid for the job.
Why per-job is fair: a flat fee per close means we only earn more when you close more. No percentage math, no arguing over job size, no incentive for us to chase cheap leads that never become roofs. It points us at exactly one thing: jobs you sign.
The honest part: the $500 figure is our proposal, not a done deal. It has not been mutually agreed yet. We set the final number together at signing, out loud, so you walk in knowing the exact dollar amount and never find it in fine print.
The clock starts when your ads launch, after the pixel is verified, never before. We build first; then the clock runs against us, not you. We carry that risk because we expect to deliver.
This is exactly what happens, step by step, the moment your payment clears. Most of it is our work. Your part is small, specific, and called out plainly at each step.
Payment confirms your founding spot. Within the hour you get a welcome email and your portal goes live at scaleby.video/portal. You sign in with your email and a magic link. No password, ever. The portal walks you through setup one step at a time; nothing dumps on you all at once.
magic link · no passwordIn your Meta Business Settings, you add Scale By Video as a partner (the portal shows you our Business ID and walks you through each click, and we can do it together on a screen-share if you'd rather). We get the Advertiser role, not Manage, because we don't need access to your billing or your users and shouldn't have it. You can revoke us in one click, any time, no conversation required.
~5 minutesyou own the account · revoke anytimeOne hour, recorded so nothing you say gets re-asked or lost. We confirm your real numbers (average job value, close rate, capacity), the jobs you want more of, and we lock your shoot date on the calendar before the call ends. "We'll find a time later" is how timelines slip, so we don't do that.
One thing we also assign on this call: who at Hodges Brothers picks up the phone when a lead lands. More on that at step 7.
60 min · shoot date locked liveThe shoot is an interview, not a teleprompter. You talk about roofing; we handle everything else. You'll get the full shot list and a prompt sheet two days before, so there are zero surprises on the day. Morning preferred for the light. If a finished roof with drone access is in scope, we confirm that location at kickoff.
60-90 min · shot list 48h aheadNine concepts, each a distinct angle: different pain points, different openings, mapped to where a homeowner is in deciding. Three hook variants per concept and two formats means dozens of tested ad units from a single morning of your time. The first batch ships at launch and ramps to the full nine as the data tells us what's working.
9 concepts · 3 hooks each · 2 formatsThe full campaign goes into Meta paused. We verify your pixel and Conversions API are reporting before a single dollar moves, because numbers you can't trust are worse than no numbers. Then it flips live, and the 14-day guarantee clock starts running against us. Your ad spend (about $1,500 a month) is paid by you directly to Meta. It's your budget. We never touch it and never mark it up.
pixel verified before spendad spend paid direct to MetaThe moment a lead lands, they get an instant reply with a booking link, and a phone call within 5 minutes. The research on this is blunt: contact inside 5 minutes versus 30 makes you dramatically more likely to connect and qualify. Speed is where the money is, which is why the call owner, your office or our backup during ramp week, gets named at kickoff and written down.
instant reply · call <5 mincall owner assigned at kickoffLeads, cost per lead, booked jobs, spend, and the verdict in one straight line. If the week was slow, the email says slow, names the reason, and states the fix. Never spun. You should trust this email precisely because it tells the truth on the bad weeks too. A "see your full dashboard" link takes you to the live portal with the same numbers.
monday ~8am · slow weeks reported straightOnce the performance fee applies (from job 5 onward, at the number we lock together), it's reconciled monthly against jobs you actually closed and confirmed, visible in your portal funnel, with a dispute window. SBV-sourced leads only. Your leads stay your data, exportable any time. No surprise invoices, ever.
reconciled monthly in your portalThis is the founding trade closing its loop. Your results, from the same funnel data you watch all engagement, become our first published proof. We only publish what happened. You get a third of the price and exclusive Orlando; we get a true story to build on. The better your number, the better both our positions.
earned, not claimedNothing here is hidden behind a sales call. This is the full inventory of what's yours and what we'll need back from you.
This only works if both sides do their part. Ours is bigger, as it should be. Yours is small but real, and the system genuinely can't carry it for you.
Video ads can't fix a broken reputation, save a business that can't take more work, or close jobs for you. If on the first call we think video isn't the right fix for your situation, we'll say so straight, before you've spent a dollar. We take two new clients a month, total, so every client gets the full machine and not a slice of it. Your founding spot is one of them.
One payment, the full four-month Pro build, your first 4 closed jobs covered, greater Orlando locked to you. The $500-per-job number gets finalized together at signing, out loud, before anything binds. Then we move: signed to live in about a week.
Pay the $4,000 founding build →Scale By Video · Central Florida · honest video ads for service businesses · scaleby.video · prepared for Harrison Hodges, founding partner